About Us
Integrated Modular Study System
Ask us about our courses
Starting Date 08 March 2010
Click on the tabs to view course schedules for CAM Diploma in Marketing Communications, CAM Diploma in Digital Marketing and CAM Diploma in Managing Digital Media.
*Please note that the following dates could vary depending on the class group size and the capacity of students.
CAM Diploma in Marketing Communications
| Marketing & Consumer Behaviour | Date |
Location |
|---|---|---|
| Session Commencement | 08 March 2010 | LSM ELP Portal |
| Introduction to Marketing & Marketing Plans - I | Session 1 | LSM ELP Portal |
| Introduction to Marketing & Marketing Plans - II | Session 2 | LSM ELP Portal |
| The Marketing Mix & Elements of Marketing Research | Session 3 | LSM ELP Portal |
| The Role of Marketing Communications - I | Session 4 | LSM ELP Portal |
| The Role of marketing communications - II | Session 5 | LSM ELP Portal |
| Communication Plans & Budgets | Session 6 | LSM ELP Portal |
| Branding & CSR | Session 7 | LSM ELP Portal |
| Consumer Behaviour - I | Session 8 | LSM ELP Portal |
| Consumer Behaviour - II | Session 9 | LSM ELP Portal |
| Channel Behaviour | Session 10 | LSM ELP Portal |
| E - Workshop | 22April 2010 | Online |
| Draft Submission | 03 May 2010 | LSM ELP Portal |
| Final Submission | 04 June 2010 | LSM ELP Portal and Hand Delivery |
| Advertising | Date |
Location |
|---|---|---|
| Session Commencement | 05 July 2010 | LSM ELP Portal |
| Advertising & the Marketing Functions | Session 1 | LSM ELP Portal |
| Types of Advertising | Session 2 | LSM ELP Portal |
| Advertising Media - I | Session 3 | LSM ELP Portal |
| Advertising Media - II | Session 4 | LSM ELP Portal |
| The Advertising Industry | Session 5 | LSM ELP Portal |
| Advertiser-Agency Relationship | Session 6 | LSM ELP Portal |
| Budget &Control of Advertising Campaign | Session 7 | LSM ELP Portal |
| Law & Ethics in Advertising | Session 8 | LSM ELP Portal |
| Mock Exam 1 | TBA | LSM ELP |
| Mock Exam 2 | TBA | LSM ELP |
| Final Exam | TBA | TBA |
| Direct Marketing & Sales Promotions | Date |
Location |
|---|---|---|
| Session Commencement | 05 July 2010 | LSM ELP Portal |
| Direct Marketing | Session 1 | LSM ELP Portal |
| Databases | Session 2 | LSM ELP Portal |
| Using External Databases in Direct Marketing | Session 3 | LSM ELP Portal |
| Media & Direct Marketing | Session 4 | LSM ELP Portal |
| Sales Promotion | Session 5 | LSM ELP Portal |
| Sales Promotion - Consumer Promotion | Session 6 | LSM ELP Portal |
| Planning a Sales Promotion Campaign - I | Session 7 | LSM ELP Portal |
| Planning a Sales Promotion Campaign - II | Session 8 | LSM ELP Portal |
| Mock Exam 1 | TBA | LSM ELP |
| Mock Exam 2 | TBA | LSM ELP |
| Final Exam | TBA | TBA |
| Public Relations | Date |
Location |
|---|---|---|
| Session Commencement | 10 January 2011 | LSM ELP Portal |
| Introduction to PR - I | Session 1 | LSM ELP Portal |
| Introduction to PR - II | Session 2 | LSM ELP Portal |
| Media Relations | Session 3 | LSM ELP Portal |
| Event Management | Session 4 | LSM ELP Portal |
| Internal PR | Session 5 | LSM ELP Portal |
| Crisis Management & Special Areas in PR | Session 6 | LSM ELP Portal |
| Planning PR Activities | Session 7 | LSM ELP Portal |
| In house or Outsource & Ethics | Session 8 | LSM ELP Portal |
| Mock Exam 1 | TBA | LSM ELP |
| Mock Exam 2 | TBA | LSM ELP |
| Final Exam | TBA | TBA |
| Integrated Media |
Date |
Location |
|---|---|---|
| Session Commencement | 10 January 2011 | LSM ELP Portal |
| Media Introduction | Session 1 | LSM ELP Portal |
| Media Agencies |
Session 2 | LSM ELP Portal |
| Planning Process & Technique - I | Session 3 | LSM ELP Portal |
| Planning Process & Technique - II | Session 4 | LSM ELP Portal |
| Media Buying - I | Session 5 | LSM ELP Portal |
| Media Buying - II | Session 6 | LSM ELP Portal |
| Managing the Process | Session 7 | LSM ELP Portal |
| Budgeting | Session 8 | LSM ELP Portal |
| Draft Submission | TBA | LSM ELP |
| Final Submission | TBA | LSM ELP Portal and Hand Delivery |
CAM Diploma in Digital Marketing
| Marketing & Consumer Behaviour | Date |
Location |
|---|---|---|
| Session Commencement | 08 March 2010 | LSM ELP Portal |
| Introduction to Marketing & Marketing Plans - I | Session 1 | LSM ELP Portal |
| Introduction to Marketing & Marketing Plans - II | Session 2 | LSM ELP Portal |
| The Marketing Mix & Elements of Marketing Research | Session 3 | LSM ELP Portal |
| The Role of Marketing Communications - I | Session 4 | LSM ELP Portal |
| The Role of Marketing Communications - II | Session 5 | LSM ELP Portal |
| Communication Plans & Budgets | Session 6 | LSM ELP Portal |
| Branding & CSR | Session 7 | LSM ELP Portal |
| Consumer Behaviour - I | Session 8 | LSM ELP Portal |
| Consumer Behaviour - II | Session 9 | LSM ELP Portal |
| Channel Behaviour | Session 10 | LSM ELP Portal |
| E - Workshop | 22 April 2010 | Online |
| Draft Submission | 03 May 2010 | LSM ELP |
| Final Submission | 04 June 2010 | LSM ELP Portal or Hand Delivery |
| Digital Marketing Essentials |
Date |
Location |
|---|---|---|
| Session Commencement | 05 July 2010 | LSM ELP Portal |
| Campaign Tools - I | Session 1 | LSM ELP Portal |
| Campaign Tools - II | Session 2 | LSM ELP Portal |
| Using Campaign Tools - I | Session 3 | LSM ELP Portal |
| Using Campaign Tools - II | Session 4 | LSM ELP Portal |
| Using Campaign Tools - III | Session 5 | LSM ELP Portal |
| Using Campaign Tools - IV | Session 6 | LSM ELP Portal |
| Monitoring - I | Session 7 | LSM ELP Portal |
| Monitoring - II | Session 8 | LSM ELP Portal |
| Monitoring - III | Session 9 | LSM ELP Portal |
| Monitoring - IV | Session 10 | LSM ELP Portal |
| Draft Submission | TBA | LSM ELP Portal |
| Final Submission | TBA | LSM ELP Portal or Hand Delivery |
| Digital Marketing Planning | Date |
Location |
|---|---|---|
| Session Commencement | 05 July 2010 | LSM ELP Portal |
| Online & Traditional Marketing Concepts - I | Session 1 | LSM ELP Portal |
| Online & Traditional Marketing Concepts - II | Session 2 | LSM ELP Portal |
| Online & Traditional Marketing Concepts - III | Session 3 | LSM ELP Portal |
| Online Business Models - I | Session 4 | LSM ELP Portal |
| Online Business Models - II | Session 5 | LSM ELP Portal |
| Environmental Factors - I | Session 6 | LSM ELP Portal |
| Environmental Factors - II | Session 7 | LSM ELP Portal |
| The Digital Marketing Mix - I | Session 8 | LSM ELP Portal |
| The Digital Marketing Mix - II | Session 9 | LSM ELP Portal |
| Digital Marketing Plan | Session 10 | LSM ELP Portal |
| Mock Exam 1 | TBA | LSM ELP |
| Mock Exam 2 | TBA | LSM ELP |
| Final Exam | TBA | LSM ELP Portal and Hand Delivery |
CAM Diploma in Managing Digital Media
| Advertising | Date |
Location |
|---|---|---|
| Session Commencement | 08 March 2010 | LSM ELP Portal |
| Advertising & the Marketing Functions | Session 1 | LSM ELP Portal |
| Types of Advertising | Session 2 | LSM ELP Portal |
| Advertising Media - I | Session 3 | LSM ELP Portal |
| Advertising Media - II | Session 4 | LSM ELP Portal |
| The Advertising Industry | Session 5 | LSM ELP Portal |
| Advertising-Agency Relationship | Session 6 | LSM ELP Portal |
| Budget & Control of Advertising Campaign | Session 7 | LSM ELP Portal |
| Law & Ethics in Advertising | Session 8 | LSM ELP Portal |
| Mock Exam 1 | 03 May 2010 | LSM ELP |
| Mock Exam 2 | 31 May 2010 | LSM ELP |
| Final Exam | 09 June 2010 | TBA |
| Public Relations | Date |
Location |
|---|---|---|
| Session Commencement | 08 March 2010 | LSM ELP Portal |
| Introduction to PR - I | Session 1 | LSM ELP Portal |
| Introduction to PR - II | Session 2 | LSM ELP Portal |
| Media Relations | Session 3 | LSM ELP Portal |
| Event Management | Session 4 | LSM ELP Portal |
| Internal PR | Session 5 | LSM ELP Portal |
| Crisis Management & Special Areas in PR | Session 6 | LSM ELP Portal |
| Planning PR Activities | Session 7 | LSM ELP Portal |
| In House or Outsource & Ethics | Session 8 | LSM ELP Portal |
| Mock Exam 1 | 05 May 2010 | LSM ELP |
| Mock Exam 2 | 02 June 2010 | LSM ELP |
| Final Exam | 08 June 2010 | TBA |
| Integrated Digital Media & Branding |
Date |
Location |
|---|---|---|
| Session Commencement | 05 July 2010 | LSM ELP Portal |
| Understanding Offline Media - I | Session 1 | LSM ELP Portal |
| Understanding Offline Media - II | Session 2 | LSM ELP Portal |
| Understanding Offline Media - III | Session 3 | LSM ELP Portal |
| Evaluate Online Digital Media - I | Session 4 | LSM ELP Portal |
| Evaluate Online Digital Media - II | Session 5 | LSM ELP Portal |
| Evaluate Online Digital Media - III | Session 6 | LSM ELP Portal |
| Integrated Marketing & Branding Communications - I | Session 7 | LSM ELP Portal |
| Integrated Marketing & Branding Communications - II | Session 8 | LSM ELP Portal |
| Key Performance Indicators | Session 9 | LSM ELP Portal |
| Elements For Future Trends | Session 10 | LSM ELP Portal |
| Draft Submission | TBA | LSM ELP Portal |
| Final Submission | TBA | LSM ELP Portal or Hand Delivery |
| Implementing Digital Campaigns | Date |
Location |
|---|---|---|
| Session Commencement | 05 July 2010 | LSM ELP Portal |
| Digital Concepts - I | Session 1 | LSM ELP Portal |
| Digital Concepts - II | Session 2 | LSM ELP Portal |
| Digital Concepts - III | Session 3 | LSM ELP Portal |
| Project Delivery - I | Session 4 | LSM ELP Portal |
| Project Delivery - II | Session 5 | LSM ELP Portal |
| Campaign Implementation - I | Session 6 | LSM ELP Portal |
| Campaign Implementation - II | Session 7 | LSM ELP Portal |
| Campaign Implementation - III | Session 8 | LSM ELP Portal |
| Element for Future Trends - I | Session 9 | LSM ELP Portal |
| Element for Future Trends - II | Session 10 | LSM ELP Portal |
| Mock Exam 1 | TBA | LSM ELP |
| Mock Exam 2 | TBA | LSM ELP |
| Final Exam | TBA | LSM ELP Portal and Hand Delivery |
*Please note that the following dates could vary depending on the class group size and the capacity of students.
