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CAM Diploma in Managing Digital Media
Is it for me?
The new qualification is designed for those wanting to work in marketing and for marketing professionals who want specialist knowledge in this area. It will equip students with a thorough understanding of digital media and how it relates to the marketing industry. Graduates in turn will be able to go on and use this knowledge to develop successful marketing strategies.
No matter what your role is in your company you will benefit from gaining insight into today’s digital media arena.
What are the benefits of taking this course?Media planning has become increasingly difficult in recent years. There has been an explosion of the ways in which consumers are contacted both digitally and through conventional media such as print, radio and television. Convergence of media creates new problems and opportunities for brands.
This new and exciting qualification looks at digital channels and their suitability for inclusion in a media plan. Search Engine Optimisation (SEO), display advertising, email marketing, viral marketing, online PR, affiliate marketing and social media are all explored in detail. It also looks at digital metrics and related legislation, regulation and codes of practice. This diploma will provide you with invaluable knowledge and skills to manage digital marketing and communications campaigns.
Students who have completed the CIPR Postgraduate Diploma in Public Relations can be exempted from the PR unit of the CAM Diploma in Marketing Communications or the same unit of the new Diploma in Managing Digital Media.
Students who have completed the units Advertising and Public Relations as part of their CAM Diploma in Marketing Communications Diploma can be exempted from these unit of the new Diploma in Managing Digital Media.
What do I learn?
What support will I get?
LSM Online's Integrated Modular Study System ensures that you are fully supported throughout your course.
How I will be assessed?
The Diploma in Managing Digital Media is based on assignments. Read more about taking CAM assessments.
How long will it take?
When studying with LSM Online, the CAM Diploma in Managing Digital Media takes one year to complete.
