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CAM Diploma in Marketing Communications
Is it for me?
This qualification is ideal for marketers who are concerned with managing the marketing communication process at an either operational or tactical level. The aim of the CAM Diploma syllabus is to provide an in-depth understanding of the principle methods of communication used by organisations in the achievement of their business/marketing communications objectives.
The examinations and assignments are designed to assess your knowledge of these communication methods as well as your ability to apply and interpret that knowledge. It is suitable for anyone with the CIM Diploma in Marketing qualification, any recognised UK degree or equivalent level 5 qualification and/or two years of experience in a marketing communications role.
What are the benefits of taking this course?
The course will enable you to gain an in-depth knowledge of all the key elements needed for planning and executing integrated campaigns. You will gain far greater breadth of knowledge and competence than work experience alone can ever provide. The course will enable you to experience up to date, relevant knowledge of both the theory and the reality of present and future marketing communication practice.
What do I learn?
- Integrated Media
- Direct Marketing & Sales Promotion
- Advertising
- Marketing Consumer Behaviour
- Public Relations
What support will I get?
LSM Online's Integrated Modular Study System ensures that you are fully supported throughout your course.
How I will be assessed?
Three modules of the CAM Diploma in Marketing Communications are assessed by a three hour examination and two modules by a written assignment. Read more about taking CAM assessments.
How long will it take?
When studying with LSM Online, the CAM Diploma in Marketing Communications takes one year to complete.
