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CIM Chartered Postgraduate Diploma in Marketing Stage 1 & 2
Is it for me?
This qualification incorporates the knowledge and skills required by marketing professionals who aspire to work, or who need greater awareness of working, at the strategic level. It will enable you to influence strategic decisions in an organisation to create value for customers and other stakeholders, manage and measure marketing activities undertaken as part of the implementation of a customer-focussed strategy and to formulate, present and justify a creative, customer, focused and innovative strategy for any given context.
It is suitable for anyone with the Professional Diploma in Marketing, A business or marketing Bachelors or Masters degree (or an equivalent qualification) where a minimum of half of the credits come from marketing (i.e., 180 credits in Bachelor degrees and 90 credits in Master degrees) AND a range of experience working at a mangerial level that has provided potential students with the ability to evidence that they can meet the learning outcomes of the CIM Professional Diploma in Marketing. A CV will be required to support application to this programme.
What are the benefits of taking this course?
This course will enable you to gain the latest skills and knowledge for effective strategy and planning and keep you at the forefront of current practice. Achievement of the qualification enables you to become an Associate or Full Member of the CIM and enables you to work towards Chartered Marketer status. It also provides accelerated entry onto a number our MA Marketing and Innovation degree.
What do I learn?
- Analysis and Decision
- Leading Marketing
- Market Leadership & Planning
- Emerging Themes
- Managing Corporate Reputation
What support will I get?
LSM Online's Integrated Modular Study System ensures that you are fully supported throughout your course
How I will be assessed?
LSM Online's CIM Chartered Postgraduate Diploma full time course is assessed by one formal three hour examination for Analysis & Decision and an assignment per module for the remaining three modules. Read more about taking CIM assessments.
How long will it take?
When studying with LSM Online, the CIM Chartered Postgraduate Diploma couse takes one year to complete.
Stage 2 - CIM Chartered Postgraduate Diploma in Marketing
Is it for me?
The course is designed for marketing professionals who have prior experience and have successfully completed the CIM Chartered Postgraduate Diploma in Marketing, Stage 1.
What are the benefits of taking this course?
Those who complete this qualification should be eligible to achieveChartered Marketer status provided they have the relevant experience and have registered on the Chartered CPD Programme logging two consecutive years of continuing professional development (CPD).
What do i learn?
What support will I get?
LSM Online's Integrated Modular Study System ensures that you are fully supported throughout your course
How I will be assessed?
The assessment for this qualification is based on a 16,000 word work-based strategic project. Students will be expected to design, implement and evaluate a live strategic business project. The majority of students are expected to be in employment in a management position and the project will be based on adding value to either their organisation or business sector. Those students who are not in employment may base the project on a recent employer or business sector or one for which they have permission to work as an external consultant for the purposes of the project.
As students will be implementing a live project, it will be useful for them to gain buy-in and support within their organisation/sector before they embark on this stage of the qualification. It is recommended that the student requests their line manager (or other senior personnel) to mentor them informally throughout. Students are asked to detail this information within their Project Proposal.
How long will it take?
It is anticipated that the project, including submission, will take a minimum of six months subject to LSM Online's approval. However we recommend a duration of nine to twelve months.
