Careers in Marketing

Starting out in Marketing

When you start out in a career in marketing, you could begin working as a marketing assistant and will support marketing executives and managers in day to day operations. Activities and tasks are likely to include supporting research proposals and helping with communication plans.

Marketers understand that you have to continuously promote yourself as your own brand. In a climate of uncertainty and a fast changing profession, it is even more important to keep focused on your goals and seek guidance and support to help you achieve them.

Studying for a marketing or business qualification such as the CIM Introductory Certificate in Marketing, CIM Professional Certificate in Marketing or the ABE Certificate in Business Management is an ideal way to ensure that you gain the right skills and knowledge and make you attractive to all kinds of employers ranging from large multinational companies, small and medium sized businesses, charities and government enterprises.

Moving up the Career Ladder

Once you have gained experience in marketing and/or have gained relevant qualifications you will be able to move into marketing executive and middle management positions where you will be involved in planning, operations management and project management activities.

Ideal qualifications to support you in your work at this and help you reach your goals include the CIM Professional Certificate in Marketing, CIM Professional Diploma in Marketing, and the CAM Diploma in Marketing Communications.

Marketing at Senior levels

Once a marketer has gained significant experience at the operational level they will find they have more responsiblity for leading and managing groups of people and deal with strategic and longer term issues. The ideal qualification to prepare and support marketers in more senior roles is the CIM Professional Postgraduate Diploma in Marketing. In addition, this qualification will help you to reach Chartered Marketer status, which is the stamp that gives you recognition that you have reached the top of your profession.